Optical Retail Stores can compete with online sales: 1. Personalised Service : Optical retail stores can offer personalised services to customers. They can create a unique buying experience where customers can try on different frames, get advice from a knowledgeable optician, and receive customised eye care. This level of personalised service cannot be matched by an online store. 2. Eye Exams : Optical retail stores can offer eye exams to customers. This can be a huge advantage over online stores as eye exams are crucial to the buying process. Customers can be assured that they are getting the best prescription for their eyes, which can help to make the buying process more comfortable. 3. Wide Range of Products : Optical retail stores can offer a wide range of products to customers. This can include a variety of frame styles and materials, lenses, contact lenses, and more. This can help to ensure that customers find the ideal product they are looking for. 4. Competitive Pricing : Optic...